Maxfli launches a new national TV and print ad campaign this
month created by Atlanta's BBDO South, according to ADWEEK.
Maxfli Marketing Dir Barbara Kauffman said the company has a
"whole new youthful, contemporary look -- not youth as in age,
but youth as in attitude." One 30-second spot features "dramatic
black-and-white shots of legendary gods-of-the-greens Jack
Nicklaus, Greg Norman, Tom Watson and Fred Couples." The spot
never mentions Maxfli's name, but as the four swing in slow
motion at Maxfli balls, the voiceover says, "If you pay close
attention, you'll notice each one is telling you something." A
second commercial, supported by a trio of "stylish four-color
print ads," promotes Maxfli's new X series of golf balls. The
spots break this month on CBS, NBC and USA Network. Print ads
appear in February and March issues of Golf Digest, Golf Magazine
and SI Golf (ADWEEK, 2/5 issue).
TEE IT UP: GOLF WORLD's Amy Starensier Lee writes, "one
decade and four management teams later," Nike is still "nowhere
near the leader board" in golf and the company is once again
"restructuring, reorganizing and promising" (GOLF WORLD, 2/2
issue)....BUSINESS WEEK's Kerry Capell examines customized clubs,
which can be "far less expensive" than brands such as Callaway's
Great Big Bertha or the Taylor Made Burner Bubble (BUSINESS WEEK,
2/19 issue).
