TOP NEWS FROM PGA MERCHANDISE SHOW

     With the PGA Merchandise show ending today in Orlando,  Lynx
Golf and Top Flite announced multi-year extensions with "two of
their biggest stars."  Fred Couples resigned with Lynx in a deal
expected to run through 2000.  Couples will continue to carry
Black Cat and Parallax irons.  Top Flight has extended its deal
with Lee Trevino for another five years, with Trevino continuing
his role on the design end (ORLANDO SENTINEL, 1/27)....Taylor
Made unveiled its new Burner Bubble clubs last week, and will use
infomercials as part of its $30M marketing plan (AD AGE, 1/29
issue).... Frontier Corp., the fifth-largest long distance
company in the U.S., has signed Corey Pavin to a multi-year
endorsement deal.  Pavin will wear the Frontier logo and assist
in company promotions for a minimum of three years (Frontier).