From New Year's through Super Bowl XXX, seven major
televised sporting events will generate more than $285M in
revenue for AZ. Revenue breakdown: Andersen Consulting World
Championship of Golf ($11M), Tostitos Fiesta Bowl ($75M), Weiser
Lock Copper Bowl ($8.3M), Nortel Tuscon Open ($7M), 61st Annual
Phoenix Open ($8M), Super Bowl XXX Charity Cup ($6.5M), and Super
Bowl XXX ($189M) (ARIZONA XXXTRAVAGANZA)....ESPN's John
Feinstein, on Nike as a symbol of trouble with high school
basketball camps: "A few years ago, the college coaches said it
is time to take control of the summer game, it's time for coaches
in the NCAA, not shoe companies to run camps." Feinstein noted
former USC Coach George Raveling was "one of the leaders of that
movement." Feinstein, on Raveling's new post as Dir of the Nike
Summer Camp: "If you can't beat them, join them"
("SportsCenter," 1/25)....PGA Tour Partners has hired the RI-
based Duffy & Shanley for a national direct marketing assignment
(ADWEEK, 1/26)....Coca-Cola, despite slower growth overseas,
reported a 14% increase in fourth quarter earnings (WALL STREET
JOURNAL, 1/26). Coca-Cola's boost in profits was helped by
stronger sales of its flagship brand ("Moneyline," CNN,
1/26)....Anheuser-Busch and several small brewers announced their
request for federal rules to force Miller to put its name on
labels of its Icehouse and Red Dog brands (MILWAUKEE JOURNAL
SENTINEL, 1/26)....CNN noted Hasbro's rejection of Mattel's
buyout offer. CNN's Sean Callebs: "Mattel said Hasbro's
antitrust concerns could be resolved and asked Hasbro's board to
reconsider the bid" ("Moneyline," 1/25).
