SHAQ'S LOOKING TO MAKE FIREWOOD OUT OF LI'L PENNY

1.22.1996

     A new Reebok spot featuring Shaquille O'Neal will take
"another swat" at Nike and boost Reebok's "This is my Planet"
theme, according to the current ADVERTISING AGE.  Jeff Jensen
reports the spot, set to debut around February 1, has O'Neal
"sassing" Nike's "Li'l Penny" campaign that features Magic
teammate Anfernee Hardaway, reportedly with dialogue that has
"O'Neal wanting to 'squash' Penny's puppet."  Jensen calls the
spot "opportunistic and timely, given that Nike plans to unveil a
new 'Little Penny' creative around the All-Star Game, using it as
the main thrust of its February basketball marketing."  Jensen
also notes the spot follows Emmitt Smith's ad "knocking Nike" for
its deal with Jerry Jones (AD AGE, 1/22 issue).

PREVIOUS MIGHTY DUCKS IN THE OUTFIELD? GOODBYE TO HALO'S NAME? NEXT SIX DAYS AND COUNTING: NEWS & NOTES FROM ARIZONA

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 13, 2024

May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/01/22/Sponsorships-Advertising-Marketing/SHAQS-LOOKING-TO-MAKE-FIREWOOD-OUT-OF-LIL-PENNY.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/01/22/Sponsorships-Advertising-Marketing/SHAQS-LOOKING-TO-MAKE-FIREWOOD-OUT-OF-LIL-PENNY.aspx