Sponsorships Advertising Marketing

THERE IS AN "I" IN IMAGE - - LEAGUE TO DEBUT NEW CAMPAIGN

1.11.1996

     The IHL will debut a new image campaign at its All Star Game
this weekend in Houston, introducing an alternate logo with its
"I" Generation theme.  The campaign will aim to represent the
league as a "fast-paced, fun-for-all ages form of entertainment."
Text from spots that will air on national IHL telecasts
throughout the rest of the season: "In the '60s there was peace
and love -- the 'Woodstock' Generation. ... The '70s were, well,
the '70s. ... The '80s had big money, greed and Yuppies -- the
"Me" Generation. ... Now it's the '90s, Welcome to the 'I'
Generation" (IHL).

PREVIOUS SNOWBOARD MAKERS AIM FOR WOMEN WHO LIKE TO SHRED NEXT THIS CHEESE ISN'T MELTING UNDER EXTREME HEAT AND PRESSURE

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