Sponsorships Advertising Marketing

IF THE GAME GETS BORING, WILL FANS THROW CD-ROMS?

1.5.1996

     Microsoft will give away more than 73,000 copies of its
World Wide Web browser at Super Bowl XXX, placing a CD-ROM copy
at every seat in Sun Devil Stadium, according to this morning's
S.F. CHRONICLE.  David Einstein reports the ploy promises to give
Microsoft's Internet Explorer "a nice promotional boost" in its
battle against Netscape, which dominates the market for Web
browsers.  Each CD-ROM will contain the browser and Windows '95
shortcuts to other Web sports sites, including ESPNET, NBC and
the NFL home page, along with a 30-day trial of The Microsoft
Network.  As for the fear that Super Bowl fans could throw the
product on the field -- a la the Giants' "snowball incident" --
Microsoft's Steve Guggeneimer says he has been assured the NFL
"has a plan" in case that happens (S.F. CHRONICLE, 1/5).

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