Sponsorships Advertising Marketing

AZ OFFICE OF TOURISM REPORTS PAYBACK FROM COPPER, FIESTA ADS

1.5.1996

     The AZ Office of Tourism, which ran TV spots during
broadcasts of the Copper Bowl from Tucson and Fiesta Bowl from
Tempe, reports big response from a toll-free number shown in
both.  Sara Hammond reports in this morning's ARIZONA DAILY STAR
that the three-minute "infomercial" about the state that ran
during ESPN's December 27 Copper Bowl coverage generated 6,546
calls, with the 30-second spot during Tuesday's CBS Fiesta Bowl
coverage generating 500 inquiries (ARIZONA DAILY STAR, 1/5).

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