Sponsorships Advertising Marketing

ATLANTA-BASED BELLSOUTH HEADS NORTH FOR OLYMPIC ADS

12.21.1995

     BellSouth has awarded Chicago's Hal Riney & Partners,
Heartland, with its account to promote all phases of its
sponsorship of the '96 Games.  BellSouth could spend as much as
$20-30M in media in support of the Games, according to George
Lazarus in this morning's CHICAGO TRIBUNE.  The Riney-developed
campaign will begin in late March or early April and run through
the Atlanta Games.  The ads will run nationally, as "BellSouth
hopes to build a stronger identity and communicate a stronger
role in technology," according to a company spokesperson (CHICAGO
TRIBUNE, 12/21).

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