Sponsorships Advertising Marketing

IHL, AMWAY TEAM UP FOR LEAGUE-WIDE SPONSORSHIP

12.14.1995

     The IHL and Amway have formed a marketing pact that makes
Amway's Nutrilite Division's products the official vitamins of
the IHL.  The agreement gives Amway exclusivity within the direct
sales and vitamin categories on all national IHL marketing
programs.  Nutrilite products will receive exposure through
sponsorship of the '96 IHL All Star Weekend and through
commercials on nationally televised IHL games on SportsChannel,
as well as advertisements in the league's Official Guide and
Record Book and individual game programs.  Nutrilite will also
sponsor the IHL's Man of the Year award, making a $5,000 donation
in the winner's name to the National Easter Seal Society (IHL).
Amway co-founder Rich DeVos owns the IHL Orlando Solar Bears (THE
DAILY).

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