Menu
Sports Media

CBS COMES OUT SMELLING LIKE ROSES IN FIESTA DEAL

CBS and PepsiCo's Frito Lay are the "two big beneficiaries" of the new bowl alliance, as the Tostitos Fiesta Bowl in Tempe on January 2 will decide the national championship, according to Stefan Fatsis of the WALL STREET JOURNAL. "At least for this year," the alliance "worked." Total sponso...

You’ve Run Out of Articles This Month

Register below to unlock one additional article per month or subscribe for unlimited access.

SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/12/12/Sports-Media/CBS-COMES-OUT-SMELLING-LIKE-ROSES-IN-FIESTA-DEAL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/12/12/Sports-Media/CBS-COMES-OUT-SMELLING-LIKE-ROSES-IN-FIESTA-DEAL.aspx

CLOSE