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Sponsorships Advertising Marketing

NEVER UNDERESTIMATE THE POWER OF THE GREAT ONE

Wayne Gretzky's marketing deal with Campbell Soup will feature the Kings' star in TV commercials and other tie-ins geared toward sports fans as part of Campbell's effort to reach men and women ages 18-34. In his ad column in this morning's N.Y. TIMES, Stuart Elliott reports the campaign will...

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SBJ Morning Buzzcast: May 31, 2024

Friday quick hits; Skipper/Levy behind Unrivaled, to launch in '25 around 3x3 concept; basketball and pickleball show big participation growth in U.S.

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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