SRI SURVEYS AMERICANS' BELIEFS ON SPONSORSHIP DEPENDANCE

     Sponsorship Research International's "Sponsorfest," a
national weekly telephone poll of interest in sport and
sponsorship awareness, asked 1,000 Americans in July how likely
some sports would be to survive without corporate sponsorship.
Percentages are based on the answers "certain not to" or "almost
certain not to" survive.  The results:
     INDY CAR RACING     53%            OLYMPIC GAMES       40%
     NASCAR RACING       52%            "60 MINUTES"        40%
     U.S. OPEN GOLF      46%            COLLEGE BOWLS       39%
     U.S. OPEN TENNIS    45%            SUPER BOWL          31%
     WORLD CUP SOCCER    44%            NCAA FINAL FOUR     31%
     SRI notes that the fans' belief that motorsports are more
dependant on sponsorship "shows that auto racing fans are more
loyal to their sponsors' products."  SRI Dir Mike Kelner:  "The
more a fan sees his or her purchase as having a direct effect on
the continuation of his or her favorite sport, the more motivated
they become to vote with their wallet" (THE DAILY).