Sports Media

DID A-B WANT TO PULL THEIR CLYDESDALES OUT OF MLB EARLIER?

11.20.1995

     Anheuser-Busch was looking to cut their commitment to
baseball "long before" they put the Cardinals up for sale,
according to Bob Raissman of the N.Y. DAILY NEWS.  Sources say A-
B officials went to local teams in April "seeking rebates from
their existing contracts."  A-B reportedly also went to The
Baseball Network and asked for $3M of their $18M ad expenditure
back, but was denied.  But after A-B met with acting Commissioner
Bud Selig and Phillies President/TV Committee member Bill Giles,
Raissman reports MLB "caved in" and told TBN to grant the rebate
(N.Y. DAILY NEWS, 11/19).

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