Sponsorships Advertising Marketing

SCRUMPTIOUS, WHEN YOU DUNK IT, THAT'S WHY NBA LIKES NESTLE

11.15.1995

     The NBA and Nestle Chocolate & Confections announced the
renewal of their partnership making Nestle the "Official Candy of
the NBA," in a multi-year extension.  The deal will include
Nestle's first-ever title sponsorship of the Slam Dunk contest
during the NBA's All-Star Weekend, which will be dubbed the
"Nestle Crunch Slam-Dunk."  In addition, all Slam-Dunk activities
within the NBA All-Star Jam Session presented by Fleer will be
sponsored by Nestle: the Nestle Crunch Slam-Dunk court for fans;
the Nestle Crunch Mascot Slam-Dunk; and the Nestle Crunch
Celebrity Slam-Dunk.  The NBA and Nestle will cooperate in
expanding NBA-themed consumer promotions at the national level
with local team extensions and extensive national retail tie-ins
involving NBA-licensed products, and Nestle will continue to
support NBA programming on NBC and Turner Sports (NBA).

PREVIOUS MARKETPLACE ROUND-UP NEXT EXECUTIVE TRANSACTIONS

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: April 26, 2024

April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

April 24, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/11/15/Sponsorships-Advertising-Marketing/SCRUMPTIOUS-WHEN-YOU-DUNK-IT-THATS-WHY-NBA-LIKES-NESTLE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/11/15/Sponsorships-Advertising-Marketing/SCRUMPTIOUS-WHEN-YOU-DUNK-IT-THATS-WHY-NBA-LIKES-NESTLE.aspx