Sponsorships Advertising Marketing

IT'S CERTAINLY NOT CALENDAR NIGHT

10.26.1995

     John Labatt Ltd. is running a promotion in Toronto in which
the brewer is giving away 400 tickets to the Raptors home opener.
Using a historic theme, Labatt has placed most of its ads on the
Toronto transit system, with the campaign emphasizing Canada's
historical influence in basketball.  The tagline features
Canadian James Naismith and the date he invented basketball,
followed by the date of the first Raptors' first "regular-season
game" -- November 6.  However, William Houston of the GLOBE &
MAIL notes the team's first game is November 3 (GLOBE & MAIL,
10/26).

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