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REEBOK'S FIREMAN SAYS THEY CAN'T CONTROL SPREAD OF NIKE

Reebok Chair Paul Fireman acknowledged yesterday that his company "has lost the high end off the athletic footwear market to Nike," and that Reebok "has no hopes of making significant inroads" until the second half of next year, according to this morning's WALL STREET JOURNAL. Joseph Pereira...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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