Wilson and The Apparel Group have agreed to end their three-
year relationship for the manufacturing of Wilson apparel.
Wilson officials said the move "reflects a change in The Apparel
Group's business strategy" (Wilson)....Cobra Golf's third quarter
earnings were up 58% for the period ending September 30. Net
income grew to $28.1M from $17.8M (Cobra Golf)....The Senior PGA
Tour's Quicksilver Senior Classic has been renamed the Pittsburgh
Senior Classic (GOLFWEEK, 10/16 issue)....William Houston
criticizes the NHL for marketing licensed practice jerseys for
sale in Canada with the title "Center Ice" even though the
products are made by Sport Maska in Quebec. Houston also notes
the Canadian spelling "Centre" is ignored (GLOBE & MAIL, 10/18).
....Penn Racquet Sports, Billie Jean King and World Team Tennis
have donated more than 100 cases of tennis balls to Zina Garrison
Jackson's All Court Tennis Academy in Houston (DALLAS MORNING
NEWS, 10/17)....Robinson Yesawich & Pepperdine of Orlando has
been awarded the account for Arnold Palmer Golf Management (N.Y.
TIMES, 10/18)....Coors, a rival of Olympic sponsor Anheuser
Busch, will sponsor a 17-day historic festival in the Atlanta
suburb of Roswell during the '96 Games. Olympic events will be
viewed on giant TV screens at the "Coors Historic Roswell
Festival" (AD AGE ONLINE, 10/18)....The ECHL has added Bimm-
Ridder, C&T, Carbo Enterprises Ltd., Legends Athletic, New Era,
Top of the World and Vantage Custom Classics as official
licensees (NHL Enterprises)....7-Eleven has teamed with the NFL
Quarterback Club to produce a set of phone cards featuring Steve
Young, Dan Marino, John Elway, Michael Irvin and Boomer Esiason
(F.A.M.E.)....Jerry Rice, Nike and Foot Locker unveiled new
protective matting made from recycled shoes that will adorn
playground structures at 58 elementary schools in the Oakland
Unified School District. The playgrounds were closed in '93 when
fall protection beneath equipment was deemed unsafe
(FootLocker/Nike)....Sports Illustrated and Chrysler have created
an integrated marketing program coinciding with the launch of the
'96 Plymouth Voyager. The program will feature 16 different
spreads in the magazine called "A Parent's Guide to Kids,"
written by sports psychologist Rick Wolff. The spreads will
begin in the October 23 issue and run through June of '96 (Sports
Illustrated)....CNBC's "Market Wrap" examined the recent
phenomena of "co-marketing" between retailers and manufacturers.
One example cited was Panasonic touting its Olympic sponsorship
in retail advertisements for companies like Nobody Beats the Wiz
(CNBC, 10/17).
