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Volume 24 No. 158

The Back Of The Book

     1,009 respondents were surveyed on NFL sponsors or
advertisers from September 5-October 2.  Both Nike and Pepsi
climbed in their recognition of being major sponsors of the NFL
since their deals with Cowboys Owner Jerry Jones.
     QUESTION: WHAT SPECIFIC COMPANY WOULD YOU THINK IS THE
BIGGEST SPONSOR OR ADVERTISER OF THE NFL?
          JULY '95             %        SEPTEMBER '95        %
          Anheuser-Busch      31.9      Anheuser-Busch      27.1
          Nike                12.5      Nike                17.2
          Coca-Cola            9.6      Coca-Cola            8.4
          Gatorade             7.7      Pepsi                7.1
          Reebok               5.6      McDonald's           5.1
          Starter              4.4      Miller Brewing Co.   5.0
          Pepsi                4.3      Starter              3.7
          Miller Brewing Co.   3.3      Reebok               3.5
          McDonald's           2.5      Pizza Hut            2.4
          General Motors       2.5      Gatorade             2.4
                                        General Motors       2.1