FLYING PENGUINS? TEAM LOOKS TO SPREAD THEIR WINGS WITH USAIR
The Penguins have inked a three-year marketing agreement
with USAir to "create spontaneous and continuous synergies,"
according to Steve Ryan, CEO of Pittsburgh Sports Associates.
Promotions will be created for USAir's "blue chip accounts"
featuring Penguins players and team sponsors as well as ticket
buyers. These will include team and corporate travel as well as
advertising in Penguins and USAir media packages. The deal also
provides over 6,000 square feet of in-arena logo and signage
advertising. This will also feature two ceiling logos which a
team release calls the "largest single Scotchpin graphic images
every displayed in the world" (Penguins).