Sponsorships Advertising Marketing

COBRA PICKS TBWA CHIAT/DAY TO HANDLE ACCOUNT

9.29.1995

     Cobra Golf announced the naming of TBWA Chiat/Day, L.A., to
handle their creative advertising account.  Cobra President & CEO
Mark McClure, noting their No. 1 rank in the irons category with
the King Cobra oversize irons:  "Our challenge is to wrestle
sales leadership in the metalwood category and dominate the total
golf equipment market."  Cobra has plans to release full sets of
high-quality titanium woods in early '96, which will be launched
with "an aggressive marketing campaign" (Cobra Golf).

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