Sponsorships Advertising Marketing

"L.J., AND 1": SOMETHING HORNET FANS HOPE TO HEAR A LOT OF

9.29.1995

     Hornets forward Larry Johnson has signed a deal with AND 1
to endorse the basketball apparel brand.  The two-year deal in
the six-figures will allow AND 1 to feature Johnson is all of its
advertising and promotions.  AND 1 is a two- year old company
based outside of Philadelphia.  As part of their deal with
Johnson, AND 1 will introduce a line of fleece hooded and crew
neck sweatshirts with embroidered logos and "LJ tees" in
November, followed by Pro Mesh Game Shorts and the "Off the
Court" line of casual wear in the Spring '96.  AND 1 donates 5%
of profits to charity (AND 1).

PREVIOUS REEBOK NAMED SUPPLIER AND LICENSEE OF '96 OLYMPIC GAMES NEXT COBRA PICKS TBWA CHIAT/DAY TO HANDLE ACCOUNT

SPONSORED CONTENT

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