Reviewing the PGA Int'l Golf Show, Adam Barr of GOLF WEEK
writes that "perhaps the consolidation of the golf business, as
foretold for years by industry veterans, has finally begun."
With a possible deal between American Brands and Cobra, along
with changes at Head Sports Golf and Brunswick Golf, Barr writes
that "getting clubs from the drawing boards to the foundry to the
pro shops has become frighteningly expensive, and it's tough to
cover that cost with a single-digit market share." But once
consolidation starts, "it will move fast," and the question
remains of what will be left for consumers when the "new golf
business world cools." Barr: "A less confusing menu of choices,
or too little choice? A price-responsive market, or a high-end
only array of $1,200 iron sets" (GOLFWEEK, 9/23 issue).
NEWS & NOTES: Top-Flite is "serious about staking its claim
to the club market." Top-Flite VP & GM Ron Goldblatt said their
market share grew 31% in July and August and that the company is
"devoting $15 million to marketing and advertising over the next
five years" (GOLFWEEK, 9/23 issue).....The '95 International Open
of Golf held at the Sport Frances Club in Santiago, Chile, is
seeking sponsors. The event is held from November 9-12 with U.S.
and European PGA Tour pro. If interested, call Richard Moroscak
at Advantage International at (703)-905-3365 (Advantage).
