Three Orlando-based agencies will compete for the $1M adaccount of Daytona USA, a motorsports attraction underconstruction next to the International Speedway in Daytona. Thefinalists are Chernoff/Silver, Fry/Hamond/Barr and Robinson,Yesawich & Pepperdine (AD WEEK, 9/18 issue)....In auto racingsponsorship, Raybestos and Ford Quality Care will sponsor RobertYates' second team next year with Dale Jarrett. Gillette "may ormay not still be a player" (RICHMOND TIMES-DISPATCH, 9/24)....TheCanucks' Pavel Bure has switched his number from 10 to 96, as hesays he has "dreamed of wearing 96 all my life," according toKevin Paul Dupont of the BOSTON GLOBE. But Dupont notes theCanucks now "have the nightmare of dumping all those No. 10sweaters" (BOSTON GLOBE, 9/24)....D'Arcy Masius Benton & Bowles-St. Louis has made a "major presentation" for Burger King's $200Mad account. They currently handle field marketing and mediabuying for the chain. Ammirati is currently handling the BurgerKing account (ST. LOUIS POST-DISPATCH, 9/25)....In Houston, salesof Oilers "gear are floundering," according to the HOUSTONCHRONICLE. Danny Kim, buyer of licensed apparel at Houston-basedOshman's Sporting Goods: "Our sales of Oilers shirts, hats, andother merchandise are way off, about 50 percent to 60 percentless than last year." Kim says that sales of Astros merchandiseare also down (HOUSTON CHRONICLE, 9/24)....In Miami, HERALDcolumnist Jack Wheat criticizes Florida State, "about to take $1million or so from Nike" in an apparel deal, in a piece titled:"Swoosh: Is it a logo or the sound of rising greed?" (MIAMIHERALD, 9/24)...."Good Morning America" examined the nutritionalvalue of sports drinks including Gatorade, Powerade and All Sport(ABC, 9/25).
