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Volume 24 No. 112

Sponsorships Advertising Marketing

     The following is the list of top ten teams in the sale of
licensed merchandise through June '95 from NFL Properties.
According to NFL Properties Manager of Corporate Communications
Brian McCarthy, two surprises are the Patriots -- who were in the
mid-20's at this time last year and have only approached the top
ten once, their Super Bowl year in '85-86 -- and the Packers, who
moved up from three spots from No. 7 to 4 (THE DAILY).
               1. Cowboys               6. Chiefs
               2. 49ers                 7. Steelers
               3. Dolphins              8. Raiders
               4. Packers               9. Patriots
               5. Panthers             10. Giants

     3Com, the Santa Clara-based computer networking company,
reported their first quarter earnings.  The company, which
recently purchased the naming rights to Candlestick Park, "beat
Wall Street estimates with earnings" of $59.4M, up 93% from the
year before.  Sales jumped 64% to $430.4M (SAN FRANCISCO
CHRONICLE, 9/20).
     COKE IS IT: Coca-Cola announced their worldwide third-
quarter volume will grow roughly 7%, "exceeding expectations,"
according to Chris Roush of the ATLANTA CONSTITUTION.  Marty
Romm, analyst at CS First Boston:  "The numbers were at or a
little bit better than what most people were expecting."  Stock
reached a 52-week high of $69.50 before closing at $69.12 1/2
(ATLANTA CONSTITUTION, 9/21).

     The Ford Motor Company is "preparing a campaign for its Ford
division's 1996 cars and trucks that includes the largest efforts
ever behind a single model," according to Stuart Elliot of the
N.Y. TIMES.  To promote their newly designed Taurus, Ford will
spend an estimated $125M on advertising through the end of '95.
As part of the campaign, Ford will be the sole sponsor of special
issues of Elle, Sports Illustrated, and Life.  Ford's '96 F-
Series trucks will also be the only vehicles advertised during
the 3rd quarter of Super Bowl XXX (N.Y. TIMES, 9/21).  SI's
special "Classic Edition" will mark the first time an issue has
been single-sponsored.  The "classic" issue, devoted to great
players and moments in the NFL, will be distributed starting
October 2.  The 84-page edition features 22 ad pages with a heavy
emphasis on the Taurus.  SI will also host a luncheon in Detroit
for Ford; teaser ads in an upcoming SI issue; customized display
bins; and a special area on SI's World Wide Web site (Sports
Illustrated).

     General Mills is expected to announce today two new versions
of Wheaties.  One will include a frosted pre-sweetened cereal
called Honey Frosted Wheaties (WALL STREET JOURNAL,
9/21)....Young and Rubicam was eliminated from the Miller Brewing
Genuine Draft account review.  The three agencies competing
include D'Arcy Masius Benton & Bowles, incumbent Cordiant PCL's
Bates USA, and WPP Group's Ogilvy & Mather (WALL STREET JOURNAL,
9/21)....The Buccaneers will now accept Visa cards for game-day
ticket sales at Tampa Stadium.  Previously, only cash purchases
were permitted on the day of the game (Buccaneers)....Kauffman
Stadium has installed a Diebold Inc. ATM with Commerce Bank.  Of
the 28 MLB ballparks, 27 now have ATM's on site.  Only Veterans
Stadium in Philadelphia is without one (Diebold)....The AAA
Tacoma Rainiers are believed to be the first team to offer the
meatless, low-fat "Garden Dog" to their fans.  The Garden Dog was
created by chef Paul Wenner, who created the Gardenburger, a
meatless, low-fat burger sold at Dodger Stadium (BASEBALL WEEKLY,
9/26)....Nike recent marketing deals and company Chair Phil
Knight are profiled in today's CHICAGO SUN TIMES by Dan Bickley
under, "Has shoe company crossed the line?"  Nike spokesperson
Keith Peters:  "What has Nike done that is so bad for sports?
We've made positive contribution after positive contribution"
(CHICAGO SUN TIMES, 9/21)....A "criticism" of golf equipment
manufacturer ProGroup Inc. has been that they have failed to take
advantage of their biggest asset, Arnold Palmer.  But "that's all
changed," according to GOLF WORLD, as Palmer's name is replacing
the Peerless brand named "in hopes of creating more consumer
awareness."  ProGroup may eventually change its name to Arnold
Palmer Golf Equipment (GOLF WORLD, 9/15 issue)....The theme for
the Sixers' current marketing campaign is "It's Real!"
(PHILADELPHIA DAILY NEWS, 9/20).

     Martina Navratilova has signed a deal with Wisconsin
Pharmacal Co. to join their "Team Reflect," a group of female
athletes who will support Wisconsin Pharmacal's '96 national
introduction of Reflect sun blocks.  Reflect is a suncare line
specifically for active women.  Navratilova will join Bonnie
Blair, Rebecca Lobo and others as spokespersons and appear in a
national print/TV campaign called "Mind the Body," to run next
year and culminate with the Olympic Games in Atlanta (Wisconsin
Pharmacal).