Menu
Sponsorships Advertising Marketing

ABC AND U.S. FIGURE SKATING TO INTRODUCE PRODUCT LINE

     ABC Sports and the U.S. Figure Skating Association will
introduce a series of licensed products featuring the ABC Sports
and USFSA logos to be available in early '96 through direct mail
and retail.  Licensing will be handled by Brian Hakan of Kansas
City.  As part of the deal, ABC gets marketing and promo
opportunities, logo rights, tickets, hospitality and event
signage (BRANDWEEK, 9/18 issue).
     MORE FROM BRANDWEEK:  NFL Properties is seeking a licensee
to manufacture and market "official NFL workout wear."  The
league hopes to award the license before the end of '95 with
"incumbent Pro Line licensees like Starter and Russell getting
first crack."  One licensing source said before awarding the
contract, NFLP is "asking for a lot of detail upfront on
marketing plans."  The line is expected by the end of fall of
'96. ... PepsiCo has renewed their title sponsorship of Pepsi
All-Star Softball Game, scheduled for January 7 in Palm Springs,
CA.  The game will be televised by NBC and handled by Millsport
(BRANDWEEK, 9/18 issue).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/09/20/Sponsorships-Advertising-Marketing/ABC-AND-US-FIGURE-SKATING-TO-INTRODUCE-PRODUCT-LINE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/09/20/Sponsorships-Advertising-Marketing/ABC-AND-US-FIGURE-SKATING-TO-INTRODUCE-PRODUCT-LINE.aspx

CLOSE