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Volume 25 No. 48
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MOTORSPORTS SPONSORSHIP NEWS: NUTMEG INKS GORDON

     Nutmeg Mills announced they have signed a multi-year
endorsement deal with NASCAR driver Jeff Gordon.  Gordon will
promote NASCAR apparel, make personal appearances, and be
featured in TV and radio marketing campaigns for the Lee Sport
and Nutmeg Mills product lines (Nutmeg Mills).
     NO DEERE IN THE HEADLIGHTS HERE:  John Deere announced they
will sponsor the Mark Rypien Motorsports team and driver Chad
Little on the NASCAR Busch Grand National Circuit in '96.  This
is the company's first motorsports sponsorship effort and will be
spearheaded by the their Lawn and Grounds Care Division (Cotter
Communications).