Sponsorships Advertising Marketing

HOT TIMES AT HOOTERS? HOW 'BOUT SOME HOOTERADE TO COOL DOWN

9.14.1995

     Hooters, "the restaurant with the spicy chicken wings and
scantily clad waitresses," will market their Hooterade, a sports
beverage drink that tastes like orange punch.  The drink "will be
sold, for now, only in Hooters restaurants," but will also become
the official sports drink of Hooters' sports events, which
include college football's Hooters Hula Bowl game.  Ads will
feature women wearing in-line skates, with an athletic bra,
tight-fitting shorts, and the tagline, "Just Grab One" (TAMPA
TRIBUNE, 9/14).

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