OCEAN SPRAY SIGNS THREE- YEAR DEAL TO SPONSOR NCAA

     Ocean Spray Cranberries Inc. signed a three-year deal to
become an official "Corporate Partner" with the NCAA   (Ocean
Spray).  The deal is reportedly worth close to $2M, according to
Gerry Khermouch at BRANDWEEK, with Ocean Spray "intensifying its
marketing to women and younger consumers."  The deal will involve
80 championships in 21 sports, and Ocean Spray will use their
"presence in every sport" as an "umbrella for other activities,"
including college marketing efforts.  Ocean Spray also has
sponsorship deals with marathoner Bill Rodgers and the Women's
Sports Foundation.  The company will also re-run a version of
last year's NFL promo, "SuperBlitz II" -- an under-the-cap
sweepstakes with more prize opportunities this year (BRANDWEEK,
9/11 issue).