Sponsorships Advertising Marketing

MILLSPORT MANAGES NHL ALL- STAR BALLOTING BY RUSSELL

9.12.1995

     Millsport, the CT-based sports marketing company, has been
selected by Russell Athletic to manage its sponsorship of the
"Russell NHL All-Star Fan Balloting" and to handle public
relations activities on behalf of the program.  The Russell NHL
All-Star balloting will be conducted from October 27 to December
27 in all 26 NHL arenas, and in close to 1,000 retailers
nationally and in Canada, including JCPenney, Herman's and Champs
in Canada (Millsport).

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