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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

The Cotton Bowl Classic is seeking four presenting sponsors to share billing during its New Year's Day college football game, according to AD AGE. Integrated media packages are available for less than $1M each for the event, which is broadcast on CBS. Liberty Sports in New York handles the p...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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