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Volume 24 No. 156

Sponsorships Advertising Marketing

     The Samsung Group has become title sponsor of the 15th
annual World Championships of Women's Golf and the LPGA event
will move to Paradise Golf Club on Cheju Island, South Korea.
The $475,000 Samsung World Championship of Women's Golf will be
held October 9-15 (LPGA)....Billy Casper Golf Management has been
retained by the Kapelina Company of Washington, DC, to provide
consulting to the city of Oak Ridge, TN, for the development of
an 18-hole championship course (Billy Casper)....Senior PGA Tour
player J.C. Snead has selected Creative Sports Management Inc. of
CA to represent him worldwide (Creative Sports).
     FROM GOLF WORLD: "In preparation for its sale," Head Golf
has stopped mass production of its equipment lines.  Head will
continue to manufacturer custom clubs, and special orders on a
limited basis.  HTM Worldwide, the Austrian-based parent of Head
Sports, is currently negotiating with a golf equipment company,
but a spokesperson said that Cobra Golf was not
involved....Cutter and Black, an apparel comonay based in
Seattle, had a public offering of 1.5M shares on August 15.  IPO
proceeds will go toward expanding marketing efforts and increased
inventory....Giorgio Armani is marketing a golfwear line (GOLF
WORLD, 8/25 issue).

     The Cotton Bowl Classic is seeking four presenting sponsors
to share billing during its New Year's Day college football game,
according to AD AGE.  Integrated media packages are available for
less than $1M each for the event, which is broadcast on CBS.
Liberty Sports in New York handles the package -- call (212) 376-
4601 (AD AGE, 8/28). ....Daytona USA, the new motorsport-themed
amusement park opening next summer, is "talking to seven shops
about its estimated $1 million account" (AD WEEK, 8/21
issue)....49ers QB Steve Young will be among the next group of
celebrities to wear a milk mustache in ads for the National Fluid
Milk Processor Promotion Board.  The ads will debut in September
magazines (AD AGE ONLINE, 8/30)....Ranger Mark Messier has joined
Topps as a spokesperson for Topps Hockey.  Topps' Series One Set
will be released in October (Topps)....Today kicks off inaugural
week activities in Jacksonville for Jaguar fans with the NFL
Experience at the Prime Osborne Convention Center
(Jaguars)....Airwalk Footwear, a snowboard boat and skateboard
shoe marketer based in Altoona, PA, paid $50,000 for title
sponsorship of "Board Aid 1995" which was broadcast on MTV.
"Board Aid," a snowboarding-plus-music event that attracts a
youth-oriented audience, is set again for next spring in Big
Bear, CA (AD AGE, 8/28 issue)....Eric Lindros will wear uniforms
from each Philly pro team in an ad for Modell's Sporting Goods.
The theme is "Mo than just hockey" (PHILADELPHIA DAILY NEWS,
8/29)....GQ's Martin Porter reviews the "best and most addictive"
sports video games in this month's issue.  Among the highlights:
NFL Quarterback Club from Acclaim Entertainment, ESPN Baseball
Tonight from Sony Imagesoft, Sega's NHL All-Star Hockey, and
Acclaim's NBA Jam Tour (GQ, 9/95 issue)....Getty Petroleum Co.
will sponsor a fall football promo featuring mini footballs
produced by Citation Company.  Schools involved include Miami,
Penn State, Rutgers, Boston College, and Syracuse (Licensing
Resource Group)....Plans for a new casino by Hollywood Park in
Pompana and Santa Anita could be in jeopardy by a CA state
moratorim on card club referendums (L.A. BUSINESS JOURNAL, 8/20
issue).

     The Pirates continue to run off-beat ads to boost
attendance.  The club "has been poking fun at its dismal
attendance and using other jokes to reach out to unsmiling fans."
The humor is meant to "be self-deprecating."  One recent ad:
"Our marketing department's exhaustive research has concluded
that our low attendance figures may be due in large part to
uncomfortable seating.  Please remember to fold the seat down.
Thank you."  A few Pirate fans have complained about the ads,
questioning if the team was "calling them stupid."  One ad for a
recent Pirates/Reds game read:  "A Bunch of SNARLING, RUTHLESS,
CUTTHROAT, SEAFARING BANDITS versus a primary color."  Steve
Greenberg, Pirates VP/Marketing: "This season is a wash.  We will
poke fun at ourselves, even if they don't come to the game"
(KNIGHT RIDDER/TRIBUNE BUSINESS NEWS, 8/30).  The Pirates drew
7,634 for their game last night, in which pitcher Paul Wagner
came within one out of a no-hitter (THE DAILY).

     Raycom Inc. has opened an additional office in St.
Petersburg, FL, to manage and market South Florida events,
including the newly created ThunderDome Shootout.  The Shootout
will be a one-day, four-team college basketball doubleheader
carried on ABC on December 9th.  The St. Pete office is the
seventh Raycom sales office in the U.S., and will be managed by
John Robinson, who will handle all area event operations and
marketing (Raycom).

     The strength of the men's and women's field at the U.S. Open
-- especially "endorsement darlings" Andre Agassi, Pete Sampras,
and Monica Seles -- is "helping tennis score on Madison Avenue,"
according to Melanie Wells of USA TODAY.  Both Agassi and Sampras
appear in ads for Nike and the USTA while Nike has bought space
on 200 subway cars running between Manhattan and Flushing Meadows
for posters of the duo.  Nike is hoping to premiere their new ad
featuring Monica Seles this weekend.  In addition, Agassi with be
featured in a new TV spot for Canon cameras from Grey
Advertising.  Seles' comeback this year "helped cable TV's USA
Network attract advertisers," according to USA Network
spokesperson Dan Martinsen.  New advertisers, who are paying an
average of $15,000 for a 30-second spot include Xerox, General
Motors, Fuji Photo Film, and Tambrands.  USA's ratings were up
50% vs. the first night in '94 with Seles back (Melanie Wells,
USA TODAY, 8/30).  CBS commentator Mary Carillo:  "The ratings
are totally personality-driven.  Tennis is interesting when the
top players are interesting" (Michael Hiestand, USA TODAY, 8/30).
     FROM TENNIS TO FITNESS:  Tennis Corp. of America recorded
record revenues of nearly $60M last year by acquiring "troubled
properties for a fraction of their replacement cost, then
recasting them with a tennis-rich formula," according to CRAIN'S
CHICAGO BUSINESS.  Now, Tennis Corp. is changing its name to The
Club Authority and "adding exercise equipment, swimming pools,
and basketball courts."  Founder & Chair Alan Schwartz:  "We
haven't lost our enthusiasm or confidence in tennis, but we have
to keep up with the times."  Schwartz, who sees a growing trend
of hospitals building health and fitness centers, has now
partnered with a hospital in upstate New York to build a 33,000
square-foot health club and physical therapy center (H. Lee
Murphy, CRAINS CHICAGO BUSINESS, 8/21 issue).