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Volume 24 No. 156
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     Barry Diller's purchase of Silver King Communications, the
nation's 6th largest station group, is seen by many to be the
start of his bid to form a seventh broadcast network.  With other
media giants assembling conglomerates, Diller "is looking for his
niche by scavenging for neglected media castaways" (Robichaux &
Lippman, WALL STREET JOURNAL, 8/28). Greg Clarkin of the N.Y.
POST notes that some analysts believe one of the two new networks
(WB, UPN) will not survive the year (N.Y. POST, 8/28).  Diller
said their goal is to "develop strong local stations with news,
information and entertainment" (N.Y. TIMES, 8/26).
     TAKING A SHOT AT VIACOM:  Jack Newfield, author of "Only in
America:  The Life and Crimes of Don King," is challenging Viacom
to stop doing business with King.  Newfield, who calls King a
murderer and notes his upcoming trial for mail fraud, said he has
been telling mutual friends of Viacom's Frank Biondi "that if he
has any self-respect and the company he runs has any kind of
moral compass, it will stop doing business with Don King."
Viacom's Showtime division is in partnership with King on  pay-
per-view events (REUTERS/DAILY VARIETY, 8/28).