Sponsorships Advertising Marketing

SEGA SPORTS WILL RUN THIS PARTY; SIGNS WITH NFL PLAYER INC.

8.9.1995

     National Football League Players Inc. announced that Sega
Sports has signed as title sponsor of the '96 NFL Players Party,
an official event surrounding Super Bowl XXX.  The deal marks the
first title sponsor in the four-year history of the event. This
year's four-day party will be held at the Phoenix Civic Plaza,
January 25-28 with current and former NFL players and live
national musical acts. Sega Sports will use their sponsorship of
the event to introduce their virtual reality video games (Players
Inc).

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