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PEPSI HAS AUGUST RUSH; COCA-COLA/BARQ'S DEAL OK'D

     Pepsi-Cola announced it will have a packaging "blitz" in
August for an end-of-summer special.  They will ship new 16-ounce
"Slam Cans" of Pepsi, Diet Pepsi, and Mountain Dew to retail
outlets.  They will also team up with Time Warner for a new 30-
can "Block Party" multi-pack with inserts offering more than $100
off certain Time Warner products, including CD-ROM versions of
Sports Illustrated's Multimedia Almanac, and a subscription to SI
for Kids (PepsiCo).
     FAST CARS, COLD DRINKS:  At each NASCAR Winston Cup event,
Pepsi is choosing one fan to win the Pepsi Fan Appreciation
Award.  Each winner receives a plaque signed by Richard Petty and
NASCAR President Bill France, and selected Pepsi merchandise.
Pepsi is the Official Soft Drink of NASCAR (NASCAR).
     FTC GIVES OK TO BARQ'S DEAL:  Coca-Cola has won approval
from the FTC for its purchase of Barq's Inc., the manufacturer of
the nation's No. 2 brand of root beer (BLOOMBERG BUSINESS
NEWS/N.Y. TIMES, 8/1).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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