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MILWAUKEE BUSINESSES COULD SHELL OUT BIG BUCKS FOR BREWERS

     A pledge to guarantee the Brewers a season-ticket base of
10,000 seats this year "could cost the local business community
more than $1 million," according to Craig Gilbert of the
MILWAUKEE JOURNAL SENTINEL.  The Metro Milwaukee Assoc of
Commerce (MMAC) and the Greater Milwaukee Committee made a
"multi-year pledge" in January to guarantee Brewers season ticket
sales.  Thus far, sales are "more than 25% short" of that target.
MMAC President Tim Sheehy said the group still plans to work with
the team to sell additional partial season ticket packages.  The
two groups have also offered pledges for future years, including
10,000 in '96, 12,000 for '97, and a guarantee of 2.2 million
attendance in '98, '99 and 2000 (MILWAUKEE JOURNAL SENTINEL,
7/27).

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