Tambrands has signed on as a sponsor of this year's U.S.
Open, according to Pam Weisz in the current issue of BRANDWEEK.
Michael Lorelli, President of Tambrand North America has "been
determined to find an event that will bring visibility to the
Tampax brand" after an offer to sponsor the WTA Tour was
"rebuffed" earlier in the year. Tambrands would not comment on
the report, but has recently hired Taylor, Dougherty & Partners,
Harison, NY for promotions. Weisz speculates the U.S. Open deal
would "likely include an ad buy on CBS" (BRANDWEEK, 7/24).
NEW LOOK FOR THE TOUR: The WTA Tour yesterday introduced new
logos to bring the Tour into it second 25 years. Multiple
designs were produced to allow the Tour and future licensees
"flexibility in application and use." One of the new logos
features a player hitting a two-handed backhand, surrounded by a
circle with WTA on the top, and TOUR scripted on the bottom. The
designs will premiere during upcoming WTA Tour events in San
Diego, L.A., and the U.S. Open with on-court signage, player
patches, t-shirts, hats and other merchandise. The Tour worked
with David Mitchell, VP/Licensing Division at IMG, and with Sean
Michael Edwards Design, New York, on the new look. WTA Tour CEO
Anne Person Worcester: "These new logo designs will assist us in
our efforts attract new and younger fans while still retaining
our established fan base" (WTA Tour).
DEMO PUSH: To aggressively promote testing of Prince
rackets, Prince Sports Group recently launched "Demo A Prince,
Play A Champion" promotion -- with a grand prize of a "one-on-one
tennis match with Jimmy Connors." Prince will also host "'Demo
Days' events at over 700 tennis courts nationwide this summer"
(SPORTING GOODS BUSINESS, 7/95).
