Sponsorships Advertising Marketing

EASTMAN KODAK SIGNS ISES TO HANDLE OLYMPIC SPONSORSHIP

7.12.1995

     Eastman Kodak Co. has named International Sports &
Entertainment Strategies (ISES) to support its sponsorship
agreement with ACOG.  The sponsorship, which provides promotional
benefits with 23 of the U.S. Olympic National Governing Bodies,
will be managed by the ISES Corporate Marketing Dept., which has
offices in Connecticut and Atlanta (Eastman Kodak).  With Frankel
& Co., Chicago, the agency will pair retailers with sports teams
in national, regional and local promotions and advertising.  No
retail partnership has been signed (AD AGE ONLINE, 7/12).

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