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Volume 24 No. 114
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ARE YOU READY? CONSUMERS SHOW AWARENESS OF OLYMPIC SPONSORS

     A phone survey of 250 people conducted in April by
Greenwich, CT-based NFO Research revealed that two-thirds of
respondents think it is important for a corporation to be an
Olympic sponsor, according to ADVERTISING AGE.  The survey also
revealed 23% of consumers surveyed would definitely or probably
switch from their current brand to a brand offered by an Olympic
sponsor.  Females and people with household incomes under $35,000
would be most likely to switch to an Olympic-sponsored brand
(Leah Rickard, AD AGE, 7/10 issue).