Sponsorships Advertising Marketing

FRITO LAY AND FOX RUN NFL PROMO WITH BRADSHAW AND HOWIE LONG

6.29.1995

     Frito Lay and Fox will run a "major" NFL promotion beginning
this fall, according to Brockinton & Ross of INSIDE MEDIA, with
Frito Lay signing Fox analysts Terry Bradshaw and Howie Long for
TV spots.  According to a source, the "big plus" for Fox is that
the promo "is driven by Terry and Howie being in the commercials,
and the fact that point-of-purchase displays in stores will
likely feature them." ... Brockinton & Ross also report that IBM
will "again have category exclusivity" on Fox's NFL playoff
broadcasts this season, in addition to IBM's ad presence on Fox'
regular season NFL coverage (INSIDE MEDIA, 7/11 issue).

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