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Volume 24 No. 157

Sports Media

     Rance Crain, Chair of Turnstile Publishing Co., publishers
of GOLFWEEK, has announced that Orlando-based Turnstile has
entered into a joint venture with MA-based DML Associates to
develop and produce publications for sports organizations, events
and sponsors (Turnstile)....The Lions have entered into agreement
to have Raycom handle the production of the team's preseason
games, to be broadcast on Detroit's WGPR-TV.  For the first time,
the Lions are responsible for the production, marketing and sales
of their preseason games (Lions)....A Sports Illustrated special
edition commemorating the Rockets' championship is due in local
Houston stores today (HOUSTON CHRONICLE, 6/16)....In Boston, Jack
Craig, who notes that ESPN's 45 1/2 hours of coverage of the
"Extreme Games" kicks off June 24, calls the event "risky
business for the competitors and the cable channel" (BOSTON
GLOBE, 6/18)....Sports Illustrated has hired two senior editors
away from New York Times Magazines:  Jim Herre of GOLF WORLD, who
will oversee SI's "Golf Plus" section, and Mark Godich of GOLF
SHOP OPERATIONS, who will be golf editor of the regular SI.  Both
start July 7.  The move set off speculation that SI parent Time
Inc. has its own golf publishing plans, but SI Publisher Dave
Long "said the only move under consideration is the spinoff of
results/preview sections from the Masters and U.S. Open into
standalone magazines" (AD AGE ONLINE, 6/19)....The BOSTON HERALD
cites rumors that BOSTON GLOBE columnist Dan Shaughnessy will
take a "six-figure job" at SI.  Shaughnessy didn't deny the
rumors on a recent radio interview (BOSTON HERALD, 6/19)....A
recent MEDIAWEEK baseball ratings analysis shows that the
Mariners were one of only three teams with higher ratings this
year than last.  The M's are up 21% over '94, averaging an 8.1
rating and a 26 share (SEATTLE POST-INTELLIGENCER, 6/16).

     Rance Crain, Chair of Turnstile Publishing Co., publishers
of GOLFWEEK, has announced that Orlando-based Turnstile has
entered into a joint venture with MA-based DML Associates to
develop and produce publications for sports organizations, events
and sponsors (Turnstile)....The Lions have entered into agreement
to have Raycom handle the production of the team's preseason
games, to be broadcast on Detroit's WGPR-TV.  For the first time,
the Lions are responsible for the production, marketing and sales
of their preseason games (Lions)....A Sports Illustrated special
edition commemorating the Rockets' championship is due in local
Houston stores today (HOUSTON CHRONICLE, 6/16)....In Boston, Jack
Craig, who notes that ESPN's 45 1/2 hours of coverage of the
"Extreme Games" kicks off June 24, calls the event "risky
business for the competitors and the cable channel" (BOSTON
GLOBE, 6/18)....Sports Illustrated has hired two senior editors
away from New York Times Magazines:  Jim Herre of GOLF WORLD, who
will oversee SI's "Golf Plus" section, and Mark Godich of GOLF
SHOP OPERATIONS, who will be golf editor of the regular SI.  Both
start July 7.  The move set off speculation that SI parent Time
Inc. has its own golf publishing plans, but SI Publisher Dave
Long "said the only move under consideration is the spinoff of
results/preview sections from the Masters and U.S. Open into
standalone magazines" (AD AGE ONLINE, 6/19)....The BOSTON HERALD
cites rumors that BOSTON GLOBE columnist Dan Shaughnessy will
take a "six-figure job" at SI.  Shaughnessy didn't deny the
rumors on a recent radio interview (BOSTON HERALD, 6/19)....A
recent MEDIAWEEK baseball ratings analysis shows that the
Mariners were one of only three teams with higher ratings this
year than last.  The M's are up 21% over '94, averaging an 8.1
rating and a 26 share (SEATTLE POST-INTELLIGENCER, 6/16).

     The Sports Network, the principal media asset of Labatt
Communications Inc. (LCI), will be sold today to a group that is
led by TSN Founder & CEO Gordon Craig and other LCI executives,
according to Rob Longley in this morning's TORONTO SUN.  Also in
the group, which is expected to pay C$630M for TSN and LCI's
other broadcast holdings:  ESPN and Montreal financiers Charles
Bronfman and Jeremy Reitman (TORONTO SUN, 6/19).  John McCaw, who
holds a 60% interest in Northwest Entertainment Group (NEG),
owner of the Canucks and Grizzlies, pulled out of the TSN-
management group, but NEG Chair Arthur Griffiths said the company
still wishes to enter the cable business (CP/TORONTO STAR, 6/19).
Toronto-based Alliance Communications and TCI's Liberty Media
have readied their own bid, but "are waiting to see the outcome"
of the TSN management bid.  In other news, sources said Alliance
is in talks to sell a stake of itself to Turner Broadcasting.
One source described the two happenings as "totally separate"
(Gayle MacDonald, FINANCIAL POST, 6/17).

     The Sports Network, the principal media asset of Labatt
Communications Inc. (LCI), will be sold today to a group that is
led by TSN Founder & CEO Gordon Craig and other LCI executives,
according to Rob Longley in this morning's TORONTO SUN.  Also in
the group, which is expected to pay C$630M for TSN and LCI's
other broadcast holdings:  ESPN and Montreal financiers Charles
Bronfman and Jeremy Reitman (TORONTO SUN, 6/19).  John McCaw, who
holds a 60% interest in Northwest Entertainment Group (NEG),
owner of the Canucks and Grizzlies, pulled out of the TSN-
management group, but NEG Chair Arthur Griffiths said the company
still wishes to enter the cable business (CP/TORONTO STAR, 6/19).
Toronto-based Alliance Communications and TCI's Liberty Media
have readied their own bid, but "are waiting to see the outcome"
of the TSN management bid.  In other news, sources said Alliance
is in talks to sell a stake of itself to Turner Broadcasting.
One source described the two happenings as "totally separate"
(Gayle MacDonald, FINANCIAL POST, 6/17).

     Game 1 of the Stanley Cup Finals, played in prime time on
Saturday night, received a 4.0 rating and a 9 share in Nielsen
overnights, according to Nielsen Sports Marketing Service.  NOTE:
Nashville, potential future home of the Devils, is not a metered
market.  Breakdown of the 33 Nielsen overnight markets (THE
DAILY):
     CITY        RATING/SHARE      CITY           RATING/SHARE
     ATLANTA       2.3 /  5        MILWAUKEE        2.3 /  5
     BALTIMORE     2.6 /  5        MINNEAPOLIS      3.3 /  9
     BOSTON        3.5 /  8        NEW YORK         7.4 / 15
     CHICAGO       2.7 /  6        ORLANDO          2.4 /  4
     CINCINNATI    2.7 /  6        PORTLAND         2.0 /  5
CLEVELAND     3.0 /  6        PHILADELPHIA     5.7 / 11
     CHARLOTTE     2.2 /  5        PITTSBURGH       5.3 / 11
     WASHINGTON    2.7 /  6        PHOENIX          4.0 /  9
     DETROIT      18.0 / 33        SAN ANTONIO      1.9 /  4
     DALLAS        3.6 /  8        SAN DIEGO        2.9 /  6
     DENVER        3.6 /  8        SEATTLE          2.3 /  5
     HOUSTON       1.7 /  3        SAN FRANCISCO    3.9 / 10
     HARTFORD      3.5 /  7        ST. LOUIS        5.6 / 12
     INDIANAPOLIS  1.0 /  2        SACRAMENTO       1.3 /  3
     KANSAS CITY   2.8 /  6        TAMPA            2.8 /  5
     LOS ANGELES   1.6 /  4        WEST PALM BEACH  3.2 /  6
     MIAMI         2.4 /  4

     Game 1 of the Stanley Cup Finals, played in prime time on
Saturday night, received a 4.0 rating and a 9 share in Nielsen
overnights, according to Nielsen Sports Marketing Service.  NOTE:
Nashville, potential future home of the Devils, is not a metered
market.  Breakdown of the 33 Nielsen overnight markets (THE
DAILY):
     CITY        RATING/SHARE      CITY           RATING/SHARE
     ATLANTA       2.3 /  5        MILWAUKEE        2.3 /  5
     BALTIMORE     2.6 /  5        MINNEAPOLIS      3.3 /  9
     BOSTON        3.5 /  8        NEW YORK         7.4 / 15
     CHICAGO       2.7 /  6        ORLANDO          2.4 /  4
     CINCINNATI    2.7 /  6        PORTLAND         2.0 /  5
CLEVELAND     3.0 /  6        PHILADELPHIA     5.7 / 11
     CHARLOTTE     2.2 /  5        PITTSBURGH       5.3 / 11
     WASHINGTON    2.7 /  6        PHOENIX          4.0 /  9
     DETROIT      18.0 / 33        SAN ANTONIO      1.9 /  4
     DALLAS        3.6 /  8        SAN DIEGO        2.9 /  6
     DENVER        3.6 /  8        SEATTLE          2.3 /  5
     HOUSTON       1.7 /  3        SAN FRANCISCO    3.9 / 10
     HARTFORD      3.5 /  7        ST. LOUIS        5.6 / 12
     INDIANAPOLIS  1.0 /  2        SACRAMENTO       1.3 /  3
     KANSAS CITY   2.8 /  6        TAMPA            2.8 /  5
     LOS ANGELES   1.6 /  4        WEST PALM BEACH  3.2 /  6
     MIAMI         2.4 /  4