Group Created with Sketch.
Volume 24 No. 116
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

USA BASEBALL GETS IN THE MARKETING BALLPARK WITH ACOP

     USA Baseball has signed an agreement with ACOP toparticipate in ACOP's newest program, "The Glory of U.S. OlympicSport."  Through this program, sponsors will be offered access tothe marketing rights of the individual National Governing Bodies(NGBs) of the Olympic summer sports.  USA Baseball is one of 25NGBs participating in the program.  USA Baseball Deputy Dir WandaRutledge: "Through 'The Glory of U.S. Olympic Sport' program,NGBs are better able to leverage greater support from sponsors."Thus far, NationsBank, Coca-Cola, and Kodak, have extended theirACOG  sponsorship roles to include this program (USA Baseball).