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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Two sponsorship opportunities:  the Women's Professional
Fastpitch League in Minneapolis is seeking sponsors at various
level for its 16 game exhibition series; and the Amateur All-Star
Baseball League in Chicago is looking for sponsors for their
third season of youth baseball tournaments (AD AGE, 5/22
issue)....ThrustMaster, a Portland company that makes computer
joysticks, will introduce Pro Play Golf, its new golf swing
analyzer, on July 4. The product will cost approximately $800
(Portland OREGONIAN, 5/19)....Coca-Cola announced that IBM would
provide exclusive consulting services to Coca-Cola's commercial
customers looking to reduce labor costs, develop new food
concepts, adjust brand identities, or introduce new menus.  The
agreement runs for two-years (N.Y. TIMES, 5/22). ....Regarding
the NFL's possible ban on players wearing bandanas, ESPN's Bob
Ley quoted 49ers' Eric Davis as saying: "Don't you suspect if
they could put an NFL logo on it and market it, they would be
interested then?" ("SportsCenter," ESPN, 5/23).....Publix Super
Markets in FL, which reported a 1% decline in the 1stQ, blamed
the baseball strike and the disrupted spring training (TAMPA
TRIBUNE, 5/23).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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