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Volume 24 No. 112

The Back Of The Book

     The ESPN Chilton Sports Poll surveyed three differentsamples on interest in the NBA and NHL playoffs.  The firstquestion was posed to 754 respondents from May 2-15, 1995.  Thesecond question was asked of 1,010 respondents from April 25-May15.  The third and fourth questions were put to 1,766 respondentsfrom April 18-May 15.  All samples included U.S. residents, age12 and above (ESPN Chilton).
WHICH PLAYOFFS DO YOU FIND MORE
EXCITING, NBA OR NHL?
NBA
53%
  Both equal
6%
NHL
21%
 
HOW INTERESTED ARE YOU IN THE 1995
NHL PLAYOFFS?
Very interested
9%
  A little bit
16%
Somewhat
12%
Not at all
48%
 
HOW INTERESTED ARE YOU IN THE 1995
NBA PLAYOFFS?
Very interested
20%
  A little bit
18%
Somewhat
20%
Not at all
26%
 
WILL YOU BE MORE INTERESTED OR
LESS INTERESTED IN THE NBA
PLAYOFFS AS COMPARED TO THE
REGULAR SEASON?
More
49%
  No Change
15%
Less
19%

                                              52-WEEK
COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
Bos. Celtics   BOS  21 1/2   +1/8  21 3/8  24 1/8  19 3/4    2200
Cobra Golf     CBRA 24 1/2   +1/4  24 1/4  41 1/2  14      326400
Converse       CVE   7       -1/4   7 1/4  12 5/8   7       31000
Callaway Golf  ELY  12 1/4   -1/4  12 1/2 21 11/16 11 1/4  601600
Fila           FLH  24 5/8   -1/8  24 5/8  26      14       15900
Sport Supply   GYM  13 3/8   -1/4  13 5/8  17 1/4   9 1/4   39400
L.A. Gear      LA    3 1/4     0    3 1/4   8 1/4   3 1/8   41900
Nike           NKE  78 5/8    -1   79 5/8  79 5/8  56 1/4  179900
Reebok         RBK  33 7/8   -1/2  34 3/8  40 1/4  28 3/4  280700
Russell Athl.  RML  28 3/4     0   28 7/8  32 5/8  27 3/4   17700
Sportmart      SPMT  8 7/8   -3/8   8 5/8  19       7 3/4   35500
Starter        STA   8 1/2   -1/8   8 3/8  13 3/8   6 1/4   87300
Topps          TOPP  6       +1/8   5       8       4 1/4  952700
Sports Auth.   TSA  18 1/2   -5/8  19 1/4  25      16 1/4   21400

     The May 15th issue of FORTUNE magazine features its newranking of the 500 largest U.S. corporations -- now based oncombining industrial and service companies.  The ticket foradmission is a minimum of $2.2B in annual revenue.  By THE SPORTSBUSINESS DAILY's count, 145 of the FORTUNE 500 can be considered"players" in the sports industry.  The Top Ten of the Fortune 500follow: GM; Ford; Exxon; Wal-Mart; AT&T; GE; IBM; Mobil; SearsRoebuck; and Philip Morris.     SPORTS STOCKS:  Two companies from THE SPORTS BUSINESSDAILY's "Pure Play" Stock Ticker made the FORTUNE 500, andanother two made the FORTUNE 1000 industrial rankings.  Allfigures below are in millions:                         
Rank
Revenue
Profits
Nike
301
3,789.70
298.8
Reebok
347
3,287.60
254.5
Russell
800
1,098.00
79
Sports Authority
955
841
17