Sponsorships Advertising Marketing

SPORTRONICS RADIOS OF DENVER HAS HOT SELLER ON HAND

5.16.1995

     Denver-based Sportronics Radio Inc. is the profile of the
Small Business section of the ROCKY MOUNTAIN NEWS.  The company
has patented the idea of putting team logos on portable radios.
Before convincing college and major league teams to license their
logos, Sportronics had to "trademark their name, its logo and
slogan ('Don't just watch ... listen'), patent the product and
look at prototypes."  They came up with a lightweight, three-inch
by two-inch AM/FM radio with headphones and belt clip that
retails for $15 to $25 at the stadium and ballpark.  The NBA, MLB
and "about two dozen college teams" have signed up with
Sportronics (David Lewis, ROCKY MOUNTAIN NEWS, 5/15).

PREVIOUS REEBOK'S LAYOFFS ATTRIBUTED TO NIKE COMPETITION NEXT USA WOMEN'S HOOP TEAM INKS TV AND APPAREL DEALS

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/05/16/Sponsorships-Advertising-Marketing/SPORTRONICS-RADIOS-OF-DENVER-HAS-HOT-SELLER-ON-HAND.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/05/16/Sponsorships-Advertising-Marketing/SPORTRONICS-RADIOS-OF-DENVER-HAS-HOT-SELLER-ON-HAND.aspx