Sponsorships Advertising Marketing

FACED WITH NEED TO CUT OVERHEAD, REEBOK LAYS OFF 150 WORKERS

5.12.1995

     Reebok announced yesterday that the company has laid off 150
workers as part of its effort to cut $60M in overhead costs,
according to this morning's BOSTON HERALD.  The layoff follows
last month's "disappointing earnings report" from the athletic
shoe and apparel company.  Reebok had previously cut 10% of the
work force at its Avia subsidiary in Portland, OR, but
yesterday's layoffs were from Reebok's U.S. operations, which now
employs 3,322. "More cuts are likely," as Reebok plans to
streamline its European operations (Steff Gelston, BOSTON HERALD,
5/12).

PREVIOUS EXTREME AND HIP SPORTS STARTING TO LURE SPONSORS NEXT INDY DRIVER ST. JAMES NEEDS SPONSORS IN ORDER TO RACE

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 9, 2024

May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

May 8, 2024

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/05/12/Sponsorships-Advertising-Marketing/FACED-WITH-NEED-TO-CUT-OVERHEAD-REEBOK-LAYS-OFF-150-WORKERS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/05/12/Sponsorships-Advertising-Marketing/FACED-WITH-NEED-TO-CUT-OVERHEAD-REEBOK-LAYS-OFF-150-WORKERS.aspx