THE SPORTS BUSINESS DAILY continues its survey of major
league sports arenas with a look at the Bradley Center.
ARENA: Bradley Center, Milwaukee, WI
TENANTS: Milwaukee Bucks, IHL Admirals
AGE: Opened October 1, 1988
OWNERSHIP: State of Wisconsin
MANAGEMENT: Managed by the Bradley Center Sports and
Entertainment Corporation (BCSEC).
COST: $84M for building construction donated by
Milwaukee philanthropists Jane and Lloyd Petit.
$10M in land donated by the City of Milwaukee.
CAPACITY: 18,633 for basketball; 17,800 for hockey,
and 20,000 for concerts.
LUXURY SEATS: 68 private suites that seat up to 20 people.
Approximately 1,400 seats total. Revenues not
released.
NAMING RIGHTS: Named on honor of Jane Petit's father, Harry Lynde
Bradley -- Co-founder of the Allen-Bradley Co.
CONCESSIONS: 12 concession stands. Operations controlled by
BCSEC. Revenues not released.
ADVERTISING: Signage, scoreboard, videowall and other sales
controlled by BCSEC.
PARKING: 760 space garage managed by BCSEC immediately
adjacent to center. 12,000 spaces in
a six-block radius. Bucks receive no revenue.
GAME-DAY: BCSEC is responsible for all non-game
administration personnel.
LEASE: Not available.
MAINTENANCE: Operations staff employed by venue.
Technology partnerships with Ameritech, Compaq,
Johnson Controls and Microsoft.
RENT: Not available.
(Source: Michelle Kempen of the Bradley Center.)
