Sponsorships Advertising Marketing

DOES MLB NEED A DIRECTOR OF MARKETING? ONE WRITER THINKS SO

4.24.1995

     In a piece that profiles what MLB teams are doing to spark
fan interest and ticket sales, Richard Sandomir of the N.Y. TIMES
notes that MLB does not have a director of marketing, "despite
the apparent need for one."  Sandomir notes that MLB's "Welcome
to the Show" campaign came about "almost as an afterthought:  no
news conference, no fanfare, no conference call, just a one-page
news release."  Sandomir concludes that the teams and players
"have been left to their own devices in wooing back a
discontented public.  Which mans cheap seats and free food" (N.Y.
TIMES, 4/24).

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