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Volume 24 No. 157

Sports Media

     America's Cup On Line is an electronic magazine compiled by
the San Diego-based Events On Line that is part of the Internet.
You can access America's Cup On Line via this address: (USA TODAY, 4/20).... Jefferson-Pilot Sports
has gained the rights to syndicate the USOC's '96 Olympic preview
shows.  The shows will be hosted by Pat O'Brien and Mary Lou
Retton (USOC)...."Sport Biz Today with Victor Livingston," the
new weekly half-hour sports business TV magazine that premieres
Monday, May 1 on SportsChannel Philadelphia, has signed
CoreStates and Philadelphia Park as sponsors.  Carol Palmerio,
Dir of Advertising at CoreStates, explains their interest:  "We
got involved with the show because we like the tone and the
format -- not just the scores, but going behind the business of
sports and who sponsors events and why.  We have already done
quite a bit with sports with the Flyers and the Sixers, and this
is part of our overall stragegy because sports reaches such a
broad audience, and represents many of the people we do business
with" (THE DAILY).

     This past weekend, NBC Sports renewed its promotion efforts
designed to increase entries into Hoop-It-Up, a joint grassroots
program between the network and Streetball Partners.  NBC debuted
its '95 promos for the three-on-three tournament during
Saturday's Heat/Magic game and continued through Sunday's
regional openers and national Bulls/Knicks game.  The promos
included a 900 number where people could call to get information
and sign up for local Hoop-It-Up tourneys.  According to
Streetball Partners VP of Marketing Tad Brown, the promos
generated 2,000 calls through the 900 service (Streetball

     ESPN2 announced that it will "dramatically increase" its
auto racing news and information coverage beginning this fall
with a Sunday night 60- to 90-minute motorsports recap program.
The network will then expand its coverage again in February '96
debuting the first-ever, daily 30-minute show devoted to
motorsports.  A motorsports viewer call-in program is also
planned for '96 (ESPN).