Sponsorships Advertising Marketing

SARA LEE SIGNS LICENSING DEAL WITH SPALDING SPORTS

4.20.1995

     Sara Lee Knit Products announced a new, long-term licensing
deal with Spalding Sports Worldwide.  Effective in '96, Knit
Products, the Sara Lee division which manufactures Hanes
activewear, will become the master licensee for all Spalding
apparel categories and will gradually introduce a broadened line
of sports apparel products for Spalding.  Sara Lee Knit Products
CEO Kirk Beaudin: "In addition to the potential to develop a new
line of athletically-inspired apparel across a broad range of
product categories and channels, the Spalding name provides us
with another world-class brand to complement Hanes" (Sara
Lee/Spalding).

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