Sponsorships Advertising Marketing

CHARLOTTE LPGA EVENT GETS NEW TITLE SPONSOR

4.12.1995

     Raycom Inc. and DWA Golf announced that national textile
company Fieldcrest Cannon Inc. will be the title sponsor for the
upcoming LPGA tournament in Charlotte.  The Fieldcrest Cannon
Classic is the first-ever LPGA Tour event in Charlotte and is
scheduled for September 28-October 1.  Fieldcrest Cannon signed a
3-year deal but financial terms were not disclosed.  The company
plans a series of events during tournament week that will
celebrate the significant relationship between women's fashion
and sports throughout the 20th century (Raycom).  Raycom recently
gained the rights to sell title sponsorship for the Fiesta Bowl.

PREVIOUS A LOOK INSIDE JOHN HANCOCK'S SPORTS SPONSORSHIP STRATEGY NEXT MARKETPLACE ROUND-UP

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/04/12/Sponsorships-Advertising-Marketing/CHARLOTTE-LPGA-EVENT-GETS-NEW-TITLE-SPONSOR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/04/12/Sponsorships-Advertising-Marketing/CHARLOTTE-LPGA-EVENT-GETS-NEW-TITLE-SPONSOR.aspx